I started working on construction crews at age 14, where I was typically the only woman on site. My early work experiences gave me a deep understanding of team dynamics, communication and expectation-setting, and the relationship between planning and execution. Fascinated by the relationship between author, audience, and message from an early age, I studied literary theory in college; my thesis explored the subjectivity of nonfiction. Early in my career, I worked at Ziba, a global design and innovation agency, contributing to Logitech, HP, and Starbucks accounts.
As a consultant, I later guided a manufacturing firm through momentous new federal regulations where I repurposed compliance activities into marketing efforts, creating sales dividends and a 3x increase in company valuation in 18 months despite prevailing wisdom that my client would end up being sold for parts. I've worked with bold innovators like Collecteurs, a culture tech company that developed a unique digital platform to empower high-end collectors disenchanted by traditional avenues of art commerce. And I led the value-building efforts of an edtech startup that resulted in its acquisition by the sector’s biggest player in less than two years.
I'm currently a member of the Li.st and a Board Member at the private global network Ladies Who Strategize. I also served on the Forté Foundation's Board of Directors. I frequently speak and write about gender equity and how to align internal efforts with business goals.
She's all you could ever hope for.
After being around her for even a bit, I needed a mug that says 'Be more Tasha.'
Nicole Ingra
DIRECTOR OF STRATEGY & INSIGHT
Real-world field experience
from heavy industry to professional services, leading edge tech to bleeding edge cultural initiatives